APP WORLD TOUR
The APP World Tour was founded and developed by the Waterman League, an event management and media production with Offices in the Hawaii, the mainland US and Portugal, focused on developing multi-disciplined water sports. The term 'waterman' refers to versatile athletes who can engage in various forms of water sports at the highest level.
As founders of the Professional World Championships for paddlesurfing (also known as stand-up paddling), the Waterman League has been crowning Men’s and Women’s Professional World Champions for both racing and surfing since 2010, with flagship events across the Americas, Asia, Europe and the Middle East, now branded as the APP World Tour.
The APP World Tour is recognized and sanctioned by the IOC Federation for Surfing Sports, the ISA (International Surfing Association), as the Official Professional World Championship Tour for the sport of Stand Up Paddling.
The APP World Tour produces a complete inventory of programming, including live and post produced broadcasts from all its events, with distribution to over 100 countries worldwide via premier global networks such as CBS Sports and Fox Sports Australia.
More Information is available at www.appworldtour.com and fans can follow events @appworldtour on Facebook & Instagram. For more information on the APP’s City Paddle Festivals please visit www.citypaddlefestivals.com
COMPANY VALUES
Built off the original core values of the Waterman League, the APP World Tour continues to perpetuate its principles:
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Tradition
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Innovation
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Passion
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Respect
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Versatility
We are committed to ensuring an entirely positive impact through our sports activities across the globe: from the creation of opportunities for upcoming athletes through this unique professional platform, the nurturing of youth development through youth programs and clinics, to initiatives that can make a real difference to our precious environment, the Ocean. Outside of the tangible efforts on site across our global events, through our globally distributed programming, we are committed to delivering responsible and positive messaging for future generations to follow, providing inspiration and showing by example.
Management:
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CEO: Tristan Boxford
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CRO: Robert Reynolds
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Director of Partnership Marketing: Kristy Morris
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Director of Media: Christian Henning
Offices:
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Global Management: Ericeira, Portugal
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Partnerships Office: California, USA
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Media Office: Oahu, Hawaii
The APP World Tour is the Official Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association)
Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Stand Up World Series), the APP’s focus is to showcase the World’s best athletes in major and iconic markets across the globe, while providing unique mass participation opportunities and delivering Urban Beach Lifestyle Festivals that celebrate the sport and its environment through its @citypaddlefestival approach.
The new brand identity and direction for the APP World Tour is a result of 9 years of production and development of this World Championship Tour that has been crowning World Champions for both Surfing and Racing and both Men and Women since 2010 (under Stand Up World Tour & Stand Up World Series banners)
The APP World Tour builds on the foundations laid by the Waterman League since its inception in 2009, with a laser focus on growing the sport, creating icons, delivering a dynamic show and ensuring an all-inclusive experience that inspires participation at every level across key markets worldwide. Its events have become major global lifestyle festivals held in an ideal mix of high profile Cities such as London, New York, San Francisco and Paris together with more endemic, surf lifestyle destinations such as Long Island and Las Palmas de Gran Canaria.
Delivering live broadcast action from all four corners of the world, highlight content, athlete specials and post produced shows for global network partners (CBS, Fox Sports Australia, Red Bull Media House),t he APP World Tour connects the world through sports entertainment and all-inclusive participation through its @citypaddlefestivals (www.citypaddlefestivals.com)