Ericeira, Portugal: 25th March 2019: The APP World Tour is proud to announce an exciting new partnership for its London SUP Open with Hackney Festival of Fitness, Virgin Sport’s signature event combining running and fitness experiences with community celebration.
Following a successful first year for the London SUP Open, that brought an exciting SUP event to one of the World's most iconic Cities, featuring everything from World Championship Tour competition to fun racing for all, introductory clinics and SUP Yoga, the APP World Tour is partnering with Hackney Festival of Fitness to provide accessibility and opportunity for people from all walks of life to paddle and to further develop the sport's presence in the UK's Capital City.
Hackney Festival of Fitness is the UK’s largest outdoor fitness festival and home to the Hackney Half, a race that cruises through London’s most creative borough, flush with vibrant street art and local charm. There will be a line up of high and low intensity fitness sessions taking place throughout the weekend, including Virgin Active, Ministry of Sound Fitness, DJ Melody Kane, Fight Klub, Sweat and Sound, and many more.
In 2019, Virgin Sport and the APP World Tour will come together to expand the offering of fitness and general sports activities on offer at Hackney Festival of Fitness, to include SUP Clinics (both introductory and advanced), SUP Yoga, and youth clinics taking place in APP’s pop-up 20 metre pool at the festival village, as well as exploratory paddles down the beautiful waterways that encircle Hackney Marshes.
From a competitive standpoint, there will be both fun and serious racing for all, from newcomers to the sport right up to Professional level competition on the APP World Tour. See below for more info and for registration (that is now open) and all things London SUP Open, please go to londonsupopen.com, and for the APP World Tour go to appworldtour.com.
Hackney Festival of Fitness will take place from 17-19 May 2019. Day tickets and multi-day packages are on sale now from £15. Visit virginsport.com/hackney
The goal of the APP World Tour and its City Paddle Festivals concept has been to not only bring together the established water sports community and provide a dynamic professional sporting showcase, but present the incredibly accessible sport of Stand Up Paddling to major Cities across the globe, with a unique opportunity to get wet and get engaged for themselves.
For 2019, this includes everything from introductory clinics in the APP Pool, kids clinics and exploratory 'clean up' paddles down the canal with Plastic Patrol and Lizzie Carr, to entry level and Amateur racing, SUP Yoga and of course the headline, the World's very best battling it out at Stop #1 of the 2019 APP World Tour.
As a result, the opportunity to come together in Hackney for the UK’s largest outdoor festival of fitness, delivering both land and water action was something that both the APP World Tour and Virgin Sport considered too good an opportunity to be missed. Welcome to the 2019 edition of Hackney Festival of Fitness, featuring the APP World Tour and its City Paddle Festivals!
Hackney Festival of Fitness will take place from 17-19 May 2019. Day tickets and multi-day packages are on sale now from £15. Visit virginsport.com/hackney For more on all things water & to register for the London SUP Open, please go to: appworldtour.com/london-sup-open-2019
Outside of the Hackney Festival of Fitness, the APP World Tour returns to the heart of London for its Distance race down the River Thames, except this time, not only will it be the official, counting Race of the London SUP Open, but it has been extended to start at Tower Bridge, in front of the mesmerizing Tower of London.
From there, the Race will head west, past the London Eye, Big Ben and the Houses of Parliament and then onwards to a town famous in the rowing World as the start of one of the UK's most prestigious races (the Boat Race), to finish in Putney. This 12.5km course will take in all the most well known London landmarks and provide one of the most exciting distance courses yet on the APP World Tour.
Will Michael Booth and Yuka Sato be able to defend their Thames Titles, or will World Champions Arthur Arutkin and Shae Foudy continue their winning streaks? One thing is for sure - outside of the London SUP Open and APP World Championship Tour Titles, the prospect of taking victory on such a storied waterway is a coveted achievement that all the best in the World will have their eyes on.
From 1km, 3km and 6km races on the Hackney Waterways to demo sessions and youth clinics in APP’s pop-up 20-metre pool on Hackney Marshes, and exploratory paddles down the River Lea, the London SUP Open will provide an entirely inclusive experience for paddlers of all standards and provide something for everyone.
There will also be SUP Yoga sessions on the Pool to complete the program that links fun for the kids, relevationary experiences on the water for newcomers to the sport, and fun challenges for already initiated paddlers of all levels.
In short, something for everyone, and a phenomenal compliment to the lineup of London’s best running and fitness experiences taking place at Hackney Festival of Fitness.
From a sporting spectacle perspective, the the Canals encircling Hackney Marshes will host the dynamic APP World Tour Sprints featuring the very best athletes in the World battling it out on a 200m course on the Hackney Waterways as they work their way through a dramatic elimination format with the goal of being crowned Champion of the 2019 London SUP Open.
Beyond the standard excitement that the APP World Tour Sprint eliminations bring, stay tuned for the unveiling of new elements to the sprint format that will further transform the viewing experience and provide racing like has never been seen before.
The London SUP Open is the Opening Racing stop of the 2019 APP World Tour, so the World's best will be coming together again for the first time since last year's season finale in Paris for a showdown to remember.....
For more on all things APP World Tour, go to appworldtour.com and across social media @appworldtour and for all things Hackney Festival of Fitness that will take place from 17-19 May 2019, visit virginsport.com/hackney